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Traffic Analysis
Jublia aims to create a complete analytics journey for organizers through a story-telling approach.
Traffic analysis helps you understand what your audience is engaging with, based on data from impressions and views across People, Companies, and Products (if you’ve enabled the Company Profile and Products features). This insight allows you to identify which areas are capturing the most attention and interest from your attendees.
You can choose which type of traffic you’d like to view: People, Companies, or Products. Please note that Companies and Products will show zero results if these features are not enabled for your event.
You can use the dropdown menu to filter and specify the data you wish to analyze, based on different groups within your event.
Impressions are about the number of the appearances of the data in your event.
Impressions detail information consists of Asset, Organic, Recommendation and Search. Asset is only for Company Impressions.
- Asset: Number of company appearances throughout the banners media, such as header banners and in-between banners.
- Organic: Number of appearances in the Search menu list without any searching activity involved.
- Recommendations: Number of appearances in any recommendation list such as For You page
- Search: Number of appearances from the result of searching activities whether using keywords and/or dropdown filter.
- Views are about the number of viewing actions to the data, such as People views are about an attendee viewing another attendee's profile.
Download CSV: The report is about views whether it is People, Companies, or Products. Before you export the CSV, you can add the attribute(s) that is available in your event for your CSV report.
You can also view a graph of Views, with the option to set a specific date range for more targeted analysis. This allows you to track engagement over a defined period.
The data breakdown can be found below the graph. The data depends on the selection such as People, Company and Product, Groups, Impressions, or Views.
- - Impressions to Views Conversion Ratio: This metric shows how many of your impressions (the times the profile was displayed) actually led to views (when an attendee interacted with the profile). A high ratio indicates that your list is compelling and prompting attendees to engage.
- - Views to Requests Conversion Ratio: This metric tracks how many views resulted in requests (such as meeting requests, interactions, or other forms of engagement). A strong conversion from views to requests means your current listing is not only attracting attention but also driving further action from attendees.
- By analyzing these ratios, you can identify which content is resonating most with your audience and adjust your strategy to maximize engagement and conversions.
If you want to read related information, here are some suggested reads: